Baseman Design Associates: About

Frank Baseman is the principal of Baseman Design Associates, an award-winning, interdisciplinary graphic design firm providing visual communication services to a variety of corporations and institutions.

Frank Baseman has been working in the graphic design industry for more than twenty years. Prior to starting Baseman Design Associates, he was an art director at Philadelphia Magazine. He has also worked as a senior designer/art director with Walter Bernard and Milton Glaser, and the Berhardt Fudyma Design Group in New York. A native of Philadelphia, he earned a B.A. in Graphic Design from the Pennsylvania State University and an M.F.A. in Graphic Design from the Tyler School of Art of Temple University in Philadelphia.

Frank Baseman is a co-curator of the exhibition The Graphic Imperative: International Posters for Peace, Social Justice and The Environment, 1965–2005. He was co-chair of Revolution: Philadelphia, a national AIGA Design Education Conference (2005), and author/curator of The Tolerance Project, a student poster design competition and exhibition (2002). He has written articles for Voice: AIGA Journal of Design and

The Education of a Graphic Designer (2nd ed., Allworth Press, 2005). He was named a “person to watch in 2006” by GDUSA Magazine.

Frank Baseman has served on the national board of directors of AIGA, the professional association for design (2003–2006) and as the founding chair of the steering committee for the AIGA Design Education Community of Interest (2001–2006). He continues to serve on the advisory committee for this Community.

Frank Baseman is also an Associate Professor in the Graphic Design Communication program at Philadelphia University, where he has taught since 1998. Work produced by some of his students has won awards or been recognized by the AIGA, Graphis New Talent Design Annual, How Magazine Self-Promotion, Society of Publication Designers, The One Show College Design Competition and the University and College Designers Association.